Team Teeling were honoured last night at the All Ireland Marketing Awards in Dublin, picking up the prestigious International Marketing Award 2018. Category peers included Diageo, Tourism Ireland, Taxback.com and Tricel, with Teeling winning out on the night for their “Think Global, Act Local” approach.
Over the past 6 years, a small and agile team has navigated the challenges of building Dublin’s first new distillery in over 125 years, the launch of their core range across the United States and as many as 60 export markets, and have created a narrative around quality and innovation, picking up over 170 international awards for their efforts along the way. With a strategy focused on people, agile digital marketing and a collaborative new product development process, this grass-roots approach has established Teeling Whiskey as the leading premium Irish Whiskey producer, and has disrupted a market dominated by established players.
Commenting on the award, Sales and Marketing director Stephen Teeling said “We are delighted to have won such a prestigious award. It is a real testament to all the hard work and determination from everybody working at Teeling Whiskey over the past 6 years. It shows that small indigenous Irish companies can compete on a global scale if they are innovative, quality focused and adopt disruptive marketing techniques.”
With the release of the first whiskey from Teeling’s Dublin distillery later this year, 2018 is set to be the most exciting year to date for Teeling, Irish Whiskey and all those who have supported us along the way.
To find out more information on the Teeling Whiskey and the Teeling Whiskey Distillery visit www.teelingwhiskey.com
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